WE PROVIDE ESTATE AGENTS

DIGITAL SIGNAGE.

SOFTWARE.

WEB DESIGN.

WEBSITES.

reputation /rɛpjʊˈteɪʃ(ə)n/
noun
the beliefs or opinions that are generally held about someone or something.

A good reputation, personal or professional and as a business in a community could be the most valuable thing you possess that is completely in your control.  You may have built this over many years, or you may be at the beginning of the build process.  Either way, your ability to define how your reputation is going to affect your success is in your hands.  You are likely to go to some lengths in order to protect a reputation or ensure that it is being constructed in the most positive way possible and for particular reasons that reflect your objectives; for an agent operating in a highly competitive market this is nothing less than make or break.

We exist in a highly consumer led economy with customers expecting a level of service that is timely, appropriate and relevant.  The many touch points we have with customers must all be in line with their expectations to ensure their experience is not just the best it can be but also, let’s face it, better than the competition.

So, how are you going to protect or achieve this reputation that is so crucial?  There are, of course, many things that contribute and will have an impact here.   Your agency’s physical location and appearance is vital, as is the way your team present themselves and handle contacts with the customer.  Another vital element is your online presence and how it reflects your brand and reputation, not just how the website looks but also how it helps the visitor to access the information they need to know about you and what you do.  If this experience in some way fails to meet expectations, your reputation could be at risk.

A well designed website (your online shop front) it not a complicated thing, but it must perform well if it is going to be an asset that builds and protects a reputation and drives opportunity.  For example, up to 70% of first time visitors to estate agent websites are now using a mobile device; if a website does not support mobiles well the visit is unlikely to survive more than a few seconds.  Also, your visitors will expect certain information and navigation elements to be present as a standard of modern websites, if the visit is unnecessarily difficult they’re unlikely to persist.  But most importantly, the vendor and landlord visitors will be making an immediate judgement on whether they can see their property being successfully marketed with you.  A great looking site that reflects your brand and reputation will help you win more valuations and instructions.

Your website and reputation are inextricably linked.  Getting this right is simpler than you think, getting it wrong is unthinkable.

Discover how Webdadi can deliver your next effective and seductive website to help build the reputation your business deserves.

There are 1000’s of leadership and self-improvement books, each propose to transform your life, professional achievement or the success of your business, you may have read a few of them.  Some focus on re-setting expectations and establishing goals, others on adopting the practices and habits of high achievers.  Many have a sports performance message where small changes can be the difference between failure and Gold.  

A great example that you may be familiar with is how the GB Olympic cycling team went from zero competition wins to global domination in just 5 years.  In 2003, Dave Brailsford was appointed Performance Director and immediately implemented a programme he called the aggregation of marginal gains.  This approach examined each and every element that contributed to a human riding a bicycle at a certain speed over a certain distance; the equipment, the athlete and their personal fitness, dietary and lifestyle factors, muscle recovery techniques and even sleep optimization.

Brailsford and his team identified 100’s of small enhancements that, when aggregated, improved performance levels that won the team 2 gold medals at the 2004 Olympics (the first since 1908), 60% of the cycling Golds in Beijing 2008 and similar success in London 2012.

This philosophy of marginal gains can be applied in any situation with guaranteed results as many small improvements will show larger collective positive change over time.  In business this may be committing to making regular small improvements in sales, marketing, customer support, communications, training & development and how technology supports the business.  Having the ability to measure these improvements and the results is obviously crucial, as is the commitment to sustain this approach over the long-term to achieve your competitive advantage objectives; a higher Google ranking, increased leads, market share, improved reputation and greater cost and time efficiency.  

Improve something every day by just 1% to bring your agency sustainable success and rewards.

Discover how Webdadi can support this approach with clear analysis of your agency’s performance while delivering beautiful websites and software to strengthen and liberate your team.

We are pleased to announce the launch of a brand new website for our amazing client Woolley & Wallis.

Woolley & Wallis are a multi award-winning, independent firm of estate agents, Chartered Surveyors and auctioneers with a network of seven inter-connected offices in Salisbury, Marlborough, Ringwood, Fordingbridge, Romsey, Lymington and Shaftesbury.

Founded in 1884, they offer an extensive range of professional services encompassing all areas of Residential Sales and Lettings, Land & New Homes, Rural and Commercial property. They have represented properties and landowners in just about every postcode in Hampshire, Wiltshire, Dorset and all of the New Forest.

You can take a look at their amazing new Wooley and Wallis Website here

In VIA, you might have noticed a field called “Meta Keywords” whenever you added a blog or new page to your website.

The meta keywords fields allowed you to add specific keywords to your website pages and blogs to help aid your site’s SEO.

However, over the years, Google has become more sophisticated in how it ranks website pages and meta keywords are no longer the big players they once were in SEO. Simply stuffing the meta keywords field with every keyword you can think of has become a no no in Google’s algorithm; in fact it can be detrimental to your SEO strategy.

That’s why we've retired the meta keyword field in VIA, meaning you'll no longer see this field when you edit a page or blog. This field of a by-gone era in SEO has been removed so that you can concentrate your SEO strategy within the Window Title and Meta Description fields, not to mention the vital content of your web pages and blog articles themselves.

So farewell to meta keywords. You’ve served us well over the years, but now it’s time to say goodbye as we move onto the next chapter in SEO.

We are pleased to announce the launch of a brand new ATOM website for our latest client Knightsbridge.

Knightsbridge are a luxury property agency specialising in Prime Central London’s most exclusive residences. Their boutique office in Mayfair is home to a multi-award winning expert team, possessing unparalleled market knowledge.

Targeting a highly bespoke market with a personalised approach, they have assembled a network of ultra-high-net-worth individuals. Their priority is privacy and discretion for all clients, offering a pro-active and tailored service.

The principal locations Knightsbridge specialise in are Belgravia, Mayfair, St James’s, Kensington, Chelsea and Marylebone.

You can take a look at the amazing new Knightsbridge Website here.

We are pleased to announce the launch of a brand new ATOM website for our latest Nottingham based client, Saint Property Services.

Saint are a boutique agency offering a genuine customer focused service - they love all their loyal clients and believe they should be at the heart of everything they do. Don't get lost in the crowd - choose Saint Property Services.

You can take a look at the amazing new Saint Property Services Website here. 

If you have a technical issue, you can now log it directly from within VIA to help us diagnose & fix your issue faster.

From 15th July, our new Training & Support Centre will be available to all customers. You'll be able to Log a Support Case directly from VIA, enabling us to capture key information about your account, your device, and your operating system at source. This will help us diagnose & fix your issue faster. Plus, it will avoid us having to contact you to get further information which slows down the process and burdens you with extra correspondence.

We're asking all of our customers to log any technical issues directly within VIA rather than emailing or calling the helpdesk from now on. This will ensure you get a faster response, and enable us to capture all the information we need. To log a support case

• Login to VIA
• From your dashboard, simply click the blue "Log a Support Case" button on the Training & Support Centre tile
• From the menu, you can also go to Help & About> Training & Support Centre

As well as being able to log a case, you'll also have access to our training centre, with a host of how to instructional videos & articles to help you with all aspects of your VIA software
.

You can now add multiple videos and virtual tours to a property.

If you use VIA to enter your property information directly:

• Login to VIA
• Go to the CRM or Property Editor tab
• Find the Property you want to add your video/virtual tour to and right click and select edit, or double click the property itself
• Go to the Marketing Options section
• Enter the URL of the video or virtual tour into the Video Tour field 
• To add multiple tours, simply click the + Add Video Tour button
• Once complete, select Save and Close

All videos/virtual tours will be displayed on your website as well as being sent to the property portals.

To find out more information, visit the Training Centre in VIA (Help & About > Training Centre) and search for "video tours"

If you use a third-party software to export your property data to us; multiple video tours will display on your website if they are sent to us in the correct format by your provider. However, they will need to facilitate the export to the property portals for you.

We are pleased to announce the launch of a brand new Atom website for our latest client Minors & Brady.

Minors & Brady are an independently run Estate Agents based in Norfolk with offices in Wroxham, Caister-on-Sea and Dereham which cover the whole of the Norfolk areas and into parts of Suffolk.

Their passionate and professional team look after residential sales and lettings properties whilst being an active member of the local communities as well. Since opening in 2014, they've quickly become an award winning estate agent and established themselves as the market leader covering the Norfolk and Suffolk area.

You can take a look at the amazing Minors & Brady Website here.

We've released new features and functionality into our VIA software. As ever, all of these updates are completely free of charge, and have been automatically rolled out onto the system and available to everyone as soon as they logon.

Tools for remote and home working

• All users can set a status so all your colleagues know what you’re up to (eg: “working from home” or “on holiday”)
• See all of your colleague’s statuses at a glance, and whether their logged into to the system right now.
• You can also upload a personalised profile picture.

Book a viewing or a valuation in a click

• You can now book a valuation or viewing appointment into your calendar directly from the property or contact record, without having to go into the calendar itself.
• Right click any property or contact direct from the search or add an appointment directly from the record itself.
• Adding an appointment not only tracks all the activity against your properties and contacts, but sends a confirmation email to all attendees to accept or reject the appointment.

Training Centre Update

• Visit our redesigned training centre to see instructional how to videos and articles as well as hints and tips to help you improve things such as your SEO
• The training centre is now found under the “Help & About” menu tab

Recently Edited Tile

• The recently edited tile now shows your recently edited pages and blogs, as well as your properties and contacts, so you can revisit anything your working on quickly and easily

Miscellaneous Changes

• SMS moved from the dashboard to the office tab
• New third Party tile on dashboard with downloadable files for LettsPay integrations
• Font size and style standardised across all tabs of VIA
• Design changes to the Google Authentication, property and contact fields
• Update to the latest security libraries for login and JWT authentication
• New properties an contacts can have notes added when you first add the record to the system
• About Menu changed to “Help & About”

Fixes

• Upgraded to font awesome 5.13.0
• MailMerge - VIA Default MailMerge Templates contain new templates
• Update to the News Tile
• Email tracking
• Saving a user profile now remembers the linked contact
• Fixed padding in associated property view on contact popover