What is GTM?
Google Tag Manager or GTM is a free tool by Google. You can create a free account online using an email address and password.
GTM is a tag management system that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website. You can then use Tag Manager's web-based user interface to set up tags, establish triggers that cause your tag to fire when certain events occur, and create variable that can be used to simplify and automate your tag configurations.
In brief, it is a Google Application that allows you to install code snippets and triggers on your website and manage them in one account.
Why should use it?
You can use your GTM account to install third party applications to your website such as website chatbots, Facebook pixels, or review widgets, and specify what website pages they appear on.
You can even use GTM to install new design elements on your website pages, or install tracking codes to track certain events such as button clicks to aid with advanced website reporting.
It allows you to customise your website without incurring any development charges from Webdadi, as you can do it all yourself, or indeed get your third party providers to install their product using GTM directly, thereby simplify the process of installing any third party applications onto your website.
What are the advantage of using it?
It's a free tool
You can carry out your third-party integrations immediately, whenever you want to
you can add as many integrations to your Website as you'd like yourself, or allow delegate access to someone else to do it for you, giving you the option to avoid integration charges from Webdadi
You can manage all your Website integrations and various marketing Tags on one third-party code managing and publishing platform (so you can easily track what's installed and where it is)
You can immediately test your Website integrations, see whether they work and how they perform, even check their look and feel before you publish them Live to your Website
You can link your integrations to your Google Analytics account so you can measure their performance and any ROI
You can update, disable, suspend, amend, or delete your third-party integrations whenever you need to, completely free of charge
GTM guards your Website against malicious code snippets and cross-site scripting (XSS) attacks simply by having Google buffer and verify your third-party code
Your third-party code is kept separate from your Website template, this means you'll be able to receive any future upgrades plus any free innovations that we release for your templateÂ
If you ever want to change Website provider you can take all of your third-party code snippets, Tags, and Triggers with you in your Google Tag Manager account
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