301 Redirects; what they are, what they do, and how to set one up

Article - 441745532

17:57, 20 March 2023

A guide to 301 redirects. What they are, what they are used for, and how to set them up using VIA.

What is a 301 Redirect?

A 301 redirect is a way of redirecting visitors from one URL to another. They should be setup if or when you change the URL of a website page.

Typically, 301 redirects should be setup when:

What does a 301 Redirect do?

If a user types the old URL into their browser, or Google is still referencing an older page of your website in its search results, a 301 redirect seamlessly forwards the website visitor to your new URL address.

If no 301 redirects are setup when you change the URL of a website page, then any website visitor will get a "404 - we're sorry but the page you're looking for no longer exists" error. This can be detrimental to your SEO and prevent your website users from finding the relevant content on your website.

How to setup a new 301 redirect

Article ID: 441745532
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