A Beginner's Guide to SEO

Article - 441745432

13:16, 16 April 2021

A simple guide to what SEO is and the basics of how it works.

What is SEO
SEO stands for search engine optimisation. In short, it is the process of getting your website to rank highly on search engines such as Google for specific keyword search terms eg: estate agents in Putney

How does it work?
Search engines such as Google use various algorithms to work out what website should rank highly for certain searches. There are around 260 different things they will look for on a website, placing more emphasis on certain criteria than others.

Whilst some of these criteria are quite technical, the majority of SEO will be judged upon your website content ie: the wording you have used on your website pages and whether it is relevant to the keyword search term

What are the main factors that help?

Article ID: 441745432
Link: https://webdadi.atlassian.net/wiki/spaces/PKB/pages/441745432