The Pedder Group Case Study
The Brief
With over 40 years experience, an extensive knowledge of South East london and strong community links, Pedder are one of London's leading estate agency brands.
However, this multi award winning business is so much more than an estate agency. Pedder is just one part of the The Pedder Group, a host of complimentary companies serving different sectors within the property industry.
The brief was to deliver 3 websites for this trusted and leading brand within the property industry; Pedder, the estate agency part of the business, Pedder Developments, the new homes and developments arm, and Elysian Finance. Each website had to reflect a separate brand and key message in it's own right, whilst still feeling part of The Pedder Group.
Working in conjunction with Pedder's graphic designer, Webdadi were tasked with bringing the Pedder brand into the digital space, delivering a market leading leading brand with a marketing leading website.
What we created
What were the results?
4.5x more applicant and valuation leads than Zoopla
239% Increase in property views online
47% Increase in online account creations
Upgraded to our Website & CRM edition software
Pedder now use Webdadi's VIA software for both their website content and their back office CRM. Effectively using their website data to drive negotiator activity.
What did the client think?
"The process was well organised, quick and painless"
“Webdadi designed three new websites for us earlier this year. Right from the first meeting we felt we were in safe hands. The Webdadi team are experienced, creative and passionate. They broke the project down into manageable chunks and guided us through each website build step by step. The process was well organised, quick and painless. The team at Webdadi were patient when we changed our minds regarding certain features and nothing seemed to be too much to ask. Their technical knowledge was fantastic and they were brilliant at bringing our idea to life in a slick user friendly way. All three websites look great and are easy to navigate.”
Rebecca Walmsley, EA to Alex Pedder, The Pedder Group
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