SPOTLIGHT:

THE PEDDER GROUP

Launched: 

1st May 2019


The Brief

With over 40 years experience, an extensive knowledge of South East london and strong community links, Pedder are one of London's leading estate agency brands.

However, this multi award winning business is so much more than an estate agency. Pedder is just one part of the The Pedder Group, a host of complimentary companies serving different sectors within the property industry. 

The brief was to deliver 3 websites for this trusted and leading brand within the property industry; Pedder Property, the estate agency part of the business, Pedder Developments, the new homes and developments arm, and Elysian Finance. Each website had to reflect a separate brand and key message in it's own right, whilst still feeling part of The Pedder Group. 

Working in conjunction with Pedder's graphic designer, Webdadi were tasked with bringing the Pedder brand into the digital space, delivering a market leading leading brand with a marketing leading website.

Key components of the project:

1. Lead generation. Maximise the leverage of the brand's size and reputation to deliver a lead generating tool worthy of the brand.

2. Community. It's at the heart of everything that Pedder does and formed a key part of their digital strategy. The website had to deliver the ability to blog about local community projects in a way that could be leveraged across the websites, particularly for the estate agency brand.

3. Build fully content manageable websites so the marketing teams could update content and even build new pages if necessary. It was also important that key website statistics were available so they could assess the impact and success of those changes across the three websites.

In the first 6 months of launch Pedder saw:

4.5 X More

applicant & valuation leads than Zoopla*
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More Valuation Leads

than total leads from Zoopla*
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239%

Increase in property views online



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47%

Increase in online account creations
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Upgraded to VIA Website & CRM Edition Software


Pedder now use Webdadi's VIA software for both their website content & their back office CRM. Effectively using their website data to drive negotiator activity. Find out more >> 
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*Over a 30 day period between 1st - 31st October 2019

Source: Google Analytics & VIA Website & CRM Edition enquiry report generated by Pedder


"Webdadi designed three new websites for us earlier this year. Right from the first meeting we felt we were in safe hands. The Webdadi team are experienced, creative and passionate. They broke the project down into manageable chunks and guided us through each website build step by step. The process was well organised, quick and painless. The team at Webdadi were patient when we changed our minds regarding certain features and nothing seemed to be too much to ask. Their technical knowledge was fantastic and they were brilliant at bringing our idea to life in a slick user friendly way. All three websites look great and are easy to navigate.

The back end of the software is easy to use and has some brilliant features which we have not seen from other website providers. Webdadi are keen to stay at the forefront of their industry and therefore keep rolling out new useful features. Since we have launched our sites with webdadi we have seen a significant increase in users.

The Helpdesk are quick to respond and make sure they keep us updated on any issues which need to be resolved. Elliott, Harry and Rick have been fantastic and are a pleasure to deal with."

Rebecca Walmsley, EA to Alex Pedder, The Pedder Group

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