Why responsive websites matter (to Google and your customers)

Published: 09/05/2016 By Angela Peters

We talk a lot about responsive websites here at Webdadi. But what exactly are they? Responsive websites are those that are mobile friendly and that can be viewed from any handheld device. This means there's no need for you to have a dedicated mobile website URL (starting with m.webdadi.com) and a separate desktop website URL. This also means you aren't halving traffic that is essentially going to your website.
 
This becomes really important in a time when Google penalises users via their Google search ranking for having slow websites, having un-friendly mobile sites, and for having non responsive sites.
 
The good news however is that Google has for some time allowed you to check if your website is google friendly by using Google's Mobile-Friendly Test to analyse your URL and make sure it has a mobile-friendly design. For our customers, this is done automatically by us. Every Webdadi responsive website IS mobile friendly, and all our older customers have mobile friendly sites as well.

 

The second way to check this is to google your website from your handheld device. Under the name and website URL, you should see the words "mobile-friendly".

Here are Webdadi, when building our websites we go one step further with our responsive websites like Zephyr, Quantum and Cascade. We do all the work so you don't even need to test your website on such things. These fully customisable designs fit perfectly to tablets, iPhones, other smart phones and the likes. And we even have different menus on some of them depending on the size of the screen of the device you are browsing from. Our responsive sites always work on all browsers, including IE8, so you know your website is full proof.

 

And then we go one step further again and offer customisable features on the home page, where you can add and delete your featured properties, banners, and calls-to-action to suit. This also means you're constantly changing your content and layout, another thing that Google loves.

 

We could go into more detail but we will save that for another "googleable" day, suffice to say, that over 58% of website surfers now use devices and tablets to google, over laptops and desktop computers. So it's very much past the time where you can get away with using the old excuse 'I'll get to that a bit later'.