The Death of META Keywords

Published: 21/10/2020 By Elliott Rowland

In VIA, you might have noticed a field called “Meta Keywords” whenever you added a blog or new page to your website.

The meta keywords fields allowed you to add specific keywords to your website pages and blogs to help aid your site’s SEO.

However, over the years, Google has become more sophisticated in how it ranks website pages and meta keywords are no longer the big players they once were in SEO. Simply stuffing the meta keywords field with every keyword you can think of has become a no no in Google’s algorithm; in fact it can be detrimental to your SEO strategy.

That’s why we've retired the meta keyword field in VIA, meaning you'll no longer see this field when you edit a page or blog. This field of a by-gone era in SEO has been removed so that you can concentrate your SEO strategy within the Window Title and Meta Description fields, not to mention the vital content of your web pages and blog articles themselves.

So farewell to meta keywords. You’ve served us well over the years, but now it’s time to say goodbye as we move onto the next chapter in SEO.