SERPs and why they are important to your website

Published: 08/09/2016 By Angela Peters

There are literally thousands of SEO articles posted each week from millions of SEO specialists around the world. We know the basics now, don't we? Examples include:

  • Tag your images
  • Use your key words throughout your articles and on your Website Pages
  • Ensure your H1 headers, or the titles of your pages and blog, matches the content on that page.
  • Make the URL relevant as well

But what about other more intricate details on your website like SERPs? SERP stands for Search Engine Results Page, and it is this valuable piece of searching that counts as the absolute first impression you can make with a potential customer, even before they've clicked on your website.


When you search in Google, you will be immediately presented with a number of relevant websites and URL links to match your search, and each entry will have the words that you searched for bolded. These search results you are presented with include a SERP Title, SERP Description and a SERP URL. This is part of the way Google works.


For example, if you type into Google - Estate Agent website design -  the results for the first three organic results on the search page bring up Webdadi, followed by Expert Agent and then Property Web Design Pro. And yes, of course we use this example as we get to show off that we are listed first for website creation for Estate Agents! (why wouldn't we). The picture above shows the results in more detail.


The title "Estate Agents Websites, Web Design, Property Websites" is our SERP Title. Next down is the SERP URL, and finally below that is the SERP Description.


The SERP URL is a specific page as that will relate most closely to the search term used. So if you wanted to attract your buyers in Fulham, you might be wanting to search Estate Agents in Fulham and hoping that your Fulham Area Guide or a page with Fulham available properties was returned. Again, it all comes down to what you have pre-written on the page.

This important information is given to us, by you, when you set up your website and it's controlled within Webdadi. So if you ever look up your description and realise that you aren't happy with it, the good news is that you can change it immediately. 

And finally, remember when you are looking yourself up (aptly titled ego surfing), if have you have actually done this before, the results on the browser might be skewed and it's a good idea to clear your Cache and Cookies and then do the search fresh. This will ensure you are seeing a true reflection of where your Estate Agency currently ranks.


For a more detailed look at SERPs, you can see this article by Marketing Professor from a few years ago, that still clearly outlines each of the terms related to this first page of searching.