Why Basic Data Entry Can Have Profound Consequences for your Website’s SEO

Published: 30/04/2021 By Elliott Rowland - Chief Operating Officer at Webdadi

Data Entry. Even the phrase is dull. The task of entering data into a software system can be boring, and in most cases all you want to do is enter the data as quickly as possible to get the job done. It often seems like the most mundane of tasks, but what if I told you that it could be one of the most important when it comes to the SEO performance of your website?

How could such a simple task be so important? Well, when it comes to entering the property address, such a simple step can actually have far reaching consequences for your website’s SEO performance.

Let's take a normal address:

Flat 5
70 Holland Street
London
SE1 9NX

Everything here you would assume is entered correctly. However, by sticking to such a basic address structure, you’re missing vital keywords that can help boost your SEO performance for all sorts of keyword searches.

How To Avoid Basic Data Entry Mistakes That Can Harm Website SEO
 
The micro-village or borough contain a wealth of keywords that you’re missing out on if you don’t fully enter the address into your CRM platform. For example, the above address is in the London Borough of Southwark. By not entering that word into your address, you’re missing out on vital keywords to help your website rank for phrases such as “houses for sale in Southwark” or “estate agents in Southwark.” All searches that could provide your business with vital leads.

Most postcode finders or address look ups contained within property management software’s don’t contain this level of detail. They’ll simply add a street address, County and Postcode. But by doing so, your website then misses out on potentially hundreds of website pages containing vital keywords that your potential vendors, landlords and applicants use when this data is then imported into your website’s property search.

Your search results pages and property pages boost the size of your website, and pack it full of great keyword terms that boost your SEO. Your physical property stock works for you online to boost your digital presence. If these pages don’t contain the full address, you’re wasting that potential.

So, if your software is using a postcode/address finder to make entering an address of a property easier, don’t just take the easy way out. Make sure you manually enter the additional information that is so vital in expressing the local keyword terms that people search for.

That 10 second shortcut you thought was making your life easier at your estate agency could have profound ramifications for your business that you never even knew about...

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