How has SEO changed over the past few years?

Published: 21/01/2014 By Colin Breavington

Google has certainly got wiser to the tricks played by some less ethical SEO practitioners! A big focus has always been generating inbound links, the quality or relevance of which may not have been considered especially important. That’s dramatically changed as sites can be penalised for links purchased or exchanged.

It is essential agents focus on getting good quality links from relevant and reputable sites – ideally within the sector and geography they operate within.