Emarketing - Property listings, social media buttons… What sort of information should an agent include in the email?

Published: 24/01/2014 By Tom Masters

Content is king and emails should reflect their audience’s interests and expectations; for an agent, that’s often property and local news-related. Agents should certainly integrate social buttons but be equally clear on the objectives of the email. If the focus is to drive enquiries, then the layout and clear calls to action should reflect that.

Email marketing of relevant properties is used particularly effectively by many of the portals to drive visitors to their sites and enquiries to their agents. The best agents do the same.