How does an agent get the balance between consumer-friendly content and Google-friendly content right?

Published: 20/01/2014 By Colin Breavington

It’s a realistic objective to do both; done properly there’s no conflict between consumer and Google friendly content. Google’s ambition is to share the most relevant content available with its users and what we’re witnessing is a clear migration away from calculated Google-friendly content to relevant local content.

 The starting point is researching which keywords and phrases generate the highest volume of searches and interestingly, which phrases generate a good volume but with less competition fighting for the top spots. The challenge then is to produce a content plan that scopes how you’re going to produce articles on these particular keywords and phrases.

If you over-reach on Google-friendly content and it’s not particularly interesting, you may attract the visitor but stand very little chance of converting them into a customer.