Published: 16/01/2014 By Jonathan Evans
Your website is the bedrock of your online marketing activity; it’s the foundation for your search, social, portal, display and email marketing. Website communications provide three essential roles; brand building, customer acquisition and client retention.
In property, strong branding helps convey a trust and confidence that the visitor has found the right agent. This trust and confidence is converted into leads via customer acquisition; a pedigree in offering the right stock and services to meet their needs.
The third aspect, retention, is helped by the growth of the property browser; existing customers who want to know more about their property and area. This particular audience drives a large portion of monthly property searches.