Published: 24/01/2014 By Tom MastersContent is king and emails should reflect their audience’s interests and expectations; for an agent, that’s often property and local news-related. Agents should certainly integrate social buttons but be equally clear on the objectives of the email. If the focus is to drive enquiries, then the layout and clear calls to action should reflect that.
Email marketing of relevant properties is used particularly effectively by many of the portals to drive visitors to their sites and enquiries to their agents. The best agents do the same.